Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization

個数：

Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization

Jenkins, Andrew

ウェブストア価格 ¥27,734（本体¥25,213）
Kogan Page Ltd（2022/03発売）
外貨定価 US$ 134.00
ポイント 252pt

提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
【重要ご説明事項】
1. 納期遅延や、ご入手不能となる場合が若干ございます。
2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
3. 美品のご指定は承りかねます。

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Hardcover:ハードカバー版／ページ数 248 p.
言語 ENG
商品コード 9781398603714
DDC分類 658.872

Full Description

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence.

Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.

Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

Chapter - 00: Introduction;
Chapter - 01: You're in charge of social media, now what?;
Chapter - 02: The who/what/where of your social media and content audit;
Chapter - 03: Social media governance and policy development;
Chapter - 04: Content! Content! Content!;
Chapter - 05: Training;
Chapter - 06: Analytics and ROI;
Chapter - 07: Employee advocacy and personal branding;
Chapter - 08: In-house or outsource;
Chapter - 09: Beware bright shiny syndrome;
Chapter - 10: Your social media operating model;
Chapter - 11: Giving up control;
Chapter - 12: Paid social media;
Chapter - 13: Hashtags;
Chapter - 14: Humanity;
Chapter - 15: Bringing it all together;