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Full Description
A handbook for professionals implementing or upgrading chatbots
In AI Chatbots For Dummies, chatbot expert Kelly Mirabella and veteran tech educator Eric Butow deliver a from-scratch guide to deploying AI-powered chatbots that keep your business' customers happy. The book offers step-by-step instructions to building your bot and putting it into use — even if you don't know how to code. You'll learn how to reduce your workload, improve your company's efficiency, increase customer satisfaction, and accomplish a ton of other useful business goals, like creating automated marketing campaigns and new sales strategies.
The authors walk you through exactly how you can use chatbots in a variety of use cases, from generating leads and sales to gathering audience and customer data and growing an audience. You'll also learn how to:
Automate customer service and support, ensuring your customers remain loyal and satisfied
Measure the success of your chatbots and expand their capabilities over time
Connect your chatbots to other systems and tools, including email, CRMs, calendars, and more
AI Chatbots For Dummies is the perfect how-to guide for business owners, entrepreneurs, and other business leaders interested in using chatbots to upgrade their company's abilities, improve its efficiency, and grow its bottom line.
Contents
Introduction 1
Part 1: Getting to Know Chatbots and AI 5
Chapter 1: Understanding the Chatbot Revolution 7
Chapter 2: Breaking Down the Tech Without the Geek-Speak 17
Chapter 3: Exploring What Chatbots Can Actually Do 27
Part 2: Choosing and Using the Right Chatbot Tools 45
Chapter 4: Comparing Chatbot Platforms 47
Chapter 5: Planning Your First Chatbot 67
Chapter 6: Building a Bot from Scratch (Without Needing to Code) 85
Chapter 7: Connecting Chatbots to the Tools You Already Use 109
Part 3: Chatbots in Action 133
Chapter 8: Automating Customer Service and Support 135
Chapter 9: Using Chatbots for Lead Generation and Sales 151
Chapter 10: Creating AI-Powered Marketing Campaigns 169
Chapter 11: Using Chatbots to Create and Distribute Content 181
Chapter 12: Understanding and Growing Your Audience 199
Chapter 13: Measuring Success and Optimizing Your Chatbots 209
Part 4: Moving Forward with Confidence 221
Chapter 14: Staying Ahead of Chatbot Trends 223
Chapter 15: Ethics, Privacy, and Platform Rules You Must Know 235
Chapter 16: Creating a Long-Term Chatbot Strategy 255
Part 5: The Part of Tens 267
Chapter 17: Ten Common Chatbot Mistakes (and How to Avoid Them) 269
Chapter 18: Ten Tools to Supercharge Your Chatbot Strategy 275
Index 289
