Full Description
Everything you need to know about the music business — and the creative mindset to use it.
In The Music Business, Paul Wiltshire, founder and CEO of Songtradr and owner of Bandcamp, offers an unflinching, practical guide to building a sustainable career in today's music industry. Drawing on decades of experience as a record producer, songwriter, and tech entrepreneur, Wiltshire traces how the best careers are built from the inside out: starting with creative discipline and ending with full command of the business systems most artists never fully understand.
Structured around two parallel paths, the book moves from the interior life of the working artist — tracing the creative arc from first spark through the tensions between artistic integrity and commercial ambition — to the external mechanics of the industry and how to navigate them on your own terms.
Readers will find:
A candid, career-spanning account of what it actually takes to develop and sustain a creative practice, and why obsession, not talent alone, drives long-term success
Practical guidance on music rights, royalties, music publishing, and streaming economics, including why billions in unpaid royalties never reach the artists who earned them
The Artist CEO framework for evaluating record deals, artist management, and publishing partnerships — and how to recognize the structures that limit your growth
Strategies for direct-to-fan revenue, live performance, and music merchandise that help independent artists build durable income streams
An honest account of how AI and technology are reshaping the music industry, grounded in the author's firsthand experience building global music platforms
Perfect for independent artists, songwriters, aspiring music entrepreneurs, and anyone navigating the modern music landscape, The Music Business delivers the practical knowledge and the frank perspective to help you protect your work, understand your rights, and build a career that is genuinely your own.
Contents
Preface
A Note on Disclosure
Introduction: Welcome to the Music Business
How to Use This Book
Part I: The Artist's Path: How your inner life shapes your creative and professional trajectory
Chapter 1: The Creative Spark
Chapter 2: Obsession
Chapter 3: Exposure
Chapter 4: Tension
Chapter 5: Expansion
Chapter 6: Power
Chapter 7: Integration
Chapter 8: Stewardship
Part II: Understanding the Industry: How the music business actually works, and how to work within it
Chapter 9: Your Creative Rights and How You Get Paid
Chapter 10: Your Team
Chapter 11: Labels, Deals, and Recruitment
Chapter 12: Publishing and Distribution
Chapter 13: Streaming, Metadata, and Money
Chapter 14: Direct-to-Fan Monetization
Chapter 15: Touring, Live and Merch
Chapter 16: The Artist CEO
A Note on AI and the Soul of Music
Final Thought
Glossary of Terms
Artist Resources and Templates
Acknowledgments
About the Author
Index
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