The ROI of Thought Leadership : Calculating the Value that Sets Organizations Apart

個数：
電子版価格
¥2,679
  • 電子版あり

The ROI of Thought Leadership : Calculating the Value that Sets Organizations Apart

  • 提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
    【重要ご説明事項】
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。

    ●3Dセキュア導入とクレジットカードによるお支払いについて

  • 提携先の海外書籍取次会社に在庫がございます。通常約2週間で発送いたします。
    【重要ご説明事項】
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。

    ●3Dセキュア導入とクレジットカードによるお支払いについて
  • 【入荷遅延について】
    世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
    おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。
  • ◆画像の表紙や帯等は実物とは異なる場合があります。
  • ◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
    また、洋書販売価格は、ご注文確定時点での日本円価格となります。
    ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。
  • 製本 Hardcover:ハードカバー版／ページ数 240 p.
  • 言語 ENG
  • 商品コード 9781394308910
  • DDC分類 658.4092

Full Description

The power of corporate thought leadership, finally quantified through expansive rigorous empirical research

The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs and CIOs—to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as an "value calculator" that empowers every reader to assess the potential return for their specific organization.

This book reveals the surprising findings of the research and answers questions, such as:



How many people consume thought leadership and in what form?
How many CEOs and executives say they have made a purchase decision?
How much corporate spending is driven by thought leadership?
How are organizations that produce thought leadership materials perceived and how are they rewarded?

The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart is an essential read for all business leaders seeking to finally understand the true business value of thought leadership initiatives.

Contents

Foreword by Robert Safian vii

Introduction 1

Part I By the Numbers: How Thought Leadership Creates Value 9

1 Thought Leadership Boosts Business Performance and Drives Spending 11

2 Producing Thought Leadership Delivers Clear ROI 29

3 Calculating Your Organization's Specific Thought Leadership ROI 43

Part II Building a Valuable Thought Leadership Capability 55

4 Rise Above the Fray: Creating Next-Level Thought Leadership 57

5 Eight Thought Leadership Archetypes 77

6 Unlocking Value: What Moves the Needle 93

Part III the Four Key Elements of Thought Leadership Execution 103

7 Balancing Your Thought Leadership Portfolio 105

8 Mastering the Mechanics of Storytelling 115

9 Optimizing a Thought Leadership Operating Model 129

10 Engaging With Targeted Business Leaders 155

Part IV Accountability and Outcomes 175

11 Measuring Your Success 177

12 The Thought Leadership Multiplier Effect 185

13 The Value of Thought Leadership, Quantified. Finally. 193

Notes 195

Appendix: Survey Methodology 205

Acknowledgments 209

About the Authors 211

Index 213

最近チェックした商品

Parliaments and Government Formation : Unpacking Investiture Rules
  • 洋書
Parliaments and Gov…