Disciplined Entrepreneurship for Climate and Energy Ventures : 24 Steps to Build Solutions for People and the Planet (Disciplined Entrepreneurship Series)

Soltoff, Ben/ Aulet, Bill/ Hynes, Tod

John Wiley & Sons Inc（2025/11発売）

John Wiley & Sons Inc（2025/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 288 p.
• 言語 ENG
• 商品コード 9781394285518
• DDC分類 338.04

Full Description

Create exciting new products and build successful companies in the climate and energy sectors

In Disciplined Entrepreneurship for Climate and Energy Ventures: 24 Steps to Build Solutions for People and the Planet, veteran entrepreneur Bill Aulet, climate tech expert Ben Soltoff, and the faculty behind MIT's Climate & Energy Ventures course, Tod Hynes, Francis O'Sullivan, and Libby Wayman, deliver a comprehensive discussion of how to bring your climate or energy startup/venture to life.

You'll learn how to create a successful climate and energy venture using the authors' effective, 24-step framework that you can apply to your entrepreneurial idea, taking much of the guesswork and uncertainty out of your business journey. The book offers a precise, scientific approach to entrepreneurship and proves that effective entrepreneurship is more about the careful application of data and science than it is an exercise in blind intuition.

You'll find:



A step-by-step guide to starting your new climate or energy venture offering a clear, systematic path to profitability
Instructions on building and scaling your new firm and meeting your entrepreneurial ambitions
Templates, tools, techniques, and strategies for climate and energy entrepreneurs at every stage of their business' growth, from initial idea to globally scaled solution


Perfect for aspiring and practicing entrepreneurs, founders, and managers in the climate, energy, and environment sectors, Disciplined Entrepreneurship for Climate and Energy Ventures is an expert guide for professionals ready to level-up their entrepreneurial skills and achieve a positive impact on people and the planet.

Contents

Foreword xiii

Introduction 1

Step 1 Explore the Problem Landscape 15

Step 2 Understand the Solutions Context 26

Step 3 Begin Primary Market Research (PMR) 34

Step 4 Find Founder- Problem Fit 44

Step 5 Build the Right Initial Team 51

Step 6 Start Brewing the TEA (Techno- Economic Analysis) 62

Step 7 Segment the Market 75

Step 8 Plan for Policy Sticks and Carrots 83

Step 9 Get a Grip on Your Business Model 92

Step 10 Select Market Stepping Stones 100

Step 11 Profile Personas Across the Decision- Making Unit (DMU) 110

Step 12 Define the Solution 119

Step 13 Quantify Your Unique Value Proposition 131

Step 14 Build Out Enterprise Financials 141

Step 15 Consider the Full Life Cycle Impacts 155

Step 16 Measure Your Climate Value Proposition 166

Step 17 Make a Long- Term Capital Plan 175

Step 18 Pursue the Right Non- Dilutive Funding 185

Step 19 Build Proof of Concept 195

Step 20 Demonstrate Initial Market Traction 207

Step 21 Pursue Early- Stage Capital 216

Step 22 Expand and Lead the Team 225

Step 23 Build a First- of- a- Kind Project (FOAK) 234

Step 24 Scale Up 243

Conclusion 253

Acknowledgments 255

About the Authors 259

Glossary 263

Index 267