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Full Description
Student-friendly, engaging, and accessible, Contemporary Business, 20e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.
Contents
PREFACE vi
1 The Changing Face of Business 1
2 Economic Challenges Facing Business Today 32
3 International Business and Competing in World Markets 62
4 Business Ethics and Social Responsibility 91
5 Small Business and the Legal Forms of Business Ownership 122
6 Entrepreneurship and Starting a Business 159
7 Management, Leadership, and the Internal Organization 184
8 Human Resource Management: From Recruitment to Labor Relations 213
9 Top Performance through Empowerment, Teamwork, and Communication 242
10 Production and Operations Management 268
11 Using Technology to Manage Information 297
12 Customer-Driven Marketing 328
13 Product and Distribution Strategies 358
14 Promotion and Pricing Strategies 391
15 Trends in E-Commerce 423
16 Understanding Accounting and Financial Statements 450
17 The Financial System and Investing 479
18 Financial Management 511
GLOSSARY 537
NOTES 545
COMPANY INDEX 566
NAME INDEX 571
SUBJECT INDEX 573
