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Full Description
Transform any organization with proven strategies and tools for innovation
Bringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, containing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases you can start applying to your organization immediately.
Written by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher's experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to:
Uncover opportunities by finding your niche and devising a more nuanced business strategy
Lead culture change by recognizing and avoiding common reasons for failure
Harness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model
With ready-to-use assets included to help you start taking action immediately, How to Create Innovation earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation.
Contents
1 Introduction 8
Let's UNITE & create a world worth living in!
2 Understanding Context 16
A new understanding of growth and change
3 Laying the Foundation for Innovation 46
Creating the prerequisites for success
4 the Unite Innovation Framework 78
How organizations can create innovation in a target-oriented way,
leverage their strengths, create blue oceans, and overcome luck
5 Organization & Governance 184
Designing an environment where your innovation ambitions can bloom
6 Unlocking Culture 238
"Culture eats strategy for breakfast"
7 Business Model Innovation 306
Taming the beast
8 Leading An H2 Digital Transformation 360
A renewed understanding of digital transformation
9 Putting It Into Practice 384
Training requirements How to kick-start an innovation or transformation
initiative in a large organization
10 About 427
About Digital Leadership AG
Get to know the lead authors & key contributors
Acknowledgments
11 Index 442
