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Full Description
The new edition of the bestselling textbook on Innovation Management, provides a strong knowledge base and a creative and entrepreneurial management mindset
Acclaimed for its practical, evidence-based tools and resources, Managing Innovation provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and innovation processes, in the commercial, public and social sectors.
Fully updated with new data, new methods, and new approaches, the eighth edition of Managing Innovation emphasizes real-world application over abstract theory. Numerous practical and experience-tested processes, models, and tools help students develop a productive innovation management mindset, accompanied by a wealth of case studies and examples illustrating that successful innovation management is much more than managing a single aspect, such as creativity, entrepreneurship, or product development.
Offering a strong empirical approach that is supportive of tailored experimentation, Managing Innovation: Integrating Technological, Market and Organizational Change, Eighth Edition, is the perfect textbook for MBA, MSc, and final-year undergraduate management and engineering courses on innovation, and a must-have resource for professional training courses, seminars, and workshops.
New to this Edition:
Updated chapters on digital innovation, business model innovation, open innovation, user innovation, social and sustainable innovation, service, and crowdsourcing
Enhanced presentation of material, organized around a clear process model reflecting the new ISO standard for innovation systems
Additional web resources, including video, audio podcasts, case studies, innovation tools, and interactive exercises and tests
New "Research Notes" present the latest empirical findings from academic studies to deepen students' knowledge
New "Views from the Front Line" sections connect chapter topics to the actual experiences and challenges of practicing innovation managers
Expanded "Innovation Portal" for students and instructors, containing searchable innovation tools, cases, and exercises
Contents
About the Authors vii
Preface to the Eighth Edition ix
Acknowledgements xi
How to Use This Book: Key Features xii
1 Innovation - What It Is and Why It Matters 1
2 Digital Is Different? 50
3 Innovation as a Core Business Process 71
4 Developing an Innovation Strategy 115
5 Building the Innovative Organization 166
6 Sources of Innovation 220
7 Search Strategies for Innovation 261
8 Innovation Networks 287
9 Dealing with Uncertainty 319
10 Creating New Products and Services 369
11 Exploiting Open Innovation and Collaboration 428
12 Promoting Entrepreneurship and New Ventures 473
13 Capturing the Business Value of Innovation 534
14 Creating Social Value 576
15 Capturing Learning from Innovation 604
Index I- 1
