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Full Description
Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization
In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.
Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:
The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
The most common myths that leaders accidentally buy into as they guide their organizations
Case studies of contemporary companies overcoming challenges using brain and behavior science
A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.
Contents
Foreword by Bas Zwart ix
Preface by Paul Gibbons xiii
Acknowledgments xvii
Introduction 1
Part I Bridging Two Disciplines 13
Chapter 1 Managing Organizational Change 15
Chapter 2 Think Like a Behavioral Scientist 37
Chapter 3 Behaviorally Informed Change Management 61
Chapter 4 Evidence-Based Change Interventions 77
Part II Eighteen Interventions for Six Change Areas 93
Chapter 5 Planning and Risk Management 95
Chapter 6 Narrative and Communication 117
Chapter 7 Leadership Support 143
Chapter 8 Stakeholder Engagement 165
Chapter 9 Measuring Change 189
Chapter 10 Learning and Development 215
Conclusion: Toward Behaviorally Informed Organizations 241
Notes 245
About the Authors 253
Index 255
