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Full Description
Introduction to Information Systems, 10th Edition teaches undergraduate business majors how to use information technology to master their current or future jobs. Students will see how global businesses use technology and information systems to increase their profitability, gain market share, develop and improve their customer relations, and manage daily operations. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS. In short, students will learn how information systems provide the foundation for all modern organizations, whether they are public sector, private sector, for-profit, or not-for-profit.
Contents
Preface iii
1 Introduction to Information Systems 1
2 Organizational Strategy, Competitive Advantage, and Information Systems 31
3 Ethics and Privacy 65
4 Information Security 83
5 Data and Knowledge Management 117
6 Telecommunications and Networking 159
7 E-Business and E-Commerce 197
8 Wireless, Mobile Computing, and Mobile Commerce 229
9 Social Computing 263
10 Information Systems within the Organization 297
11 Customer Relationship Management and Supply Chain Management 325
12 Business Analytics 359
13 Acquiring Information Systems and Applications 393
14 Artificial Intelligence 419
TECHNOLOGY GUIDE 1 Hardware 469
TECHNOLOGY GUIDE 2 Software 489
TECHNOLOGY GUIDE 3 Cloud Computing 497
Appendix Apply the Concept Activities 525
Glossary 575
Company Index 585
Subject Index 593
