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Full Description
Up-to-date research into successful revision strategies has been used to create this Edexcel GCSE Business guide. Each topic is covered following the three simple steps of knowledge, retrieval and then plenty of practice. Students have everything they need in one book to prepare and be confident as they approach their exams.
A complete revision and practice book informed by cognitive science principles
Covers everything that students need to revise for the Edexcel GCSE Business specification
Written and reviewed by experienced teachers
Supports students to use proven effective revision strategies
Each topic is comprehensively and clearly covered within Knowledge Organisers
Retrieval questions check that knowledge is secure and build long-term retention
Exam-style practice questions and mark schemes build students' experience and confidence
QR codes provide links to answers, key word definitions and further revision support on accompanying website
Contents
1: The dynamic nature of business, and risk and reward
2: The role of business enterprise
3: Customer needs
4: Market research
5: Market segmentation
6: The competitive environment
7: Business aims and objectives
8: Business revenues, costs and profits
9: Cash and cash flow
10: Sources of business finance
11: The options for start-up and small businesses
12: Business location
13: The marketing mix
14: Business plans
15: Business stakeholders
16: Technology and business
17: Legislation and business
18: The economy and business
19: External influences
20: Business growth
21: Changes in business aims and objectives
22: Business and globalisation
23: Ethics, the environment and business
24: Product
25: Price
26: Promotion
27: Place
28: Using the marketing mix to make business decisions
29: Business operations
30: Working with suppliers
31: Managing quality
32: The sales process
33: Business calculations
34: Understanding business performance
35: Organisational structure
36: Effective recruitment
