Full Description
The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large.
Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.
Contents
Chapter 1: Introductions
Chapter 2: What is a Media Audience?
Chapter 3: Technologies of Audiencing
Chapter 4: Content and Interpretation
Chapter 5: The People Who Matter
Chapter 6: The Madness in Our Method.
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