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Full Description
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.
The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Contents
1. Globalization of Markets and Competition
2. The Emerging Global Environment
3. Globalization, Societies and Cultures
4. Globalization, Sustainable Development and Social Responsibility
5. Designing a Global Strategy
6. Assessing Countries' Attractiveness
7. Entry Strategies
8. Global Mergers, Acquisitions and Strategic Alliances
9. Global Marketing
10. Global Operations and Digital Networks
11. Global Innovation
12. Global Financial Management
13. Global Human Resource Management
14. Designing a Global Organisation
15. Current and Future Trends
16. Global Strategic Management in Action
