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Full Description
When The Beatles arrived in postwar America, Beatlemania swept the nation as hysterical girls flocked to the band and young men grew out their hair. In this book Andrew Hunt explores this wildly enthusiastic fandom from the bottom-up. Showcasing oral histories, fan magazines, club newsletters, newspapers and personal memoirs, he uncovers The Beatles' fan culture from the perspective of Beatlemaniacs, Beatlephobes and ordinary Americans to understand the impact it had on society at large.
Offering a cultural history from below, Beatlemania in America highlights previously neglected voices of fans, critics, parents, teachers and politicians. It contextualises the Beatles fandom against a wider, global perspective of changing cultures and shows how this band was part of a wider shift of social change. It delves into who Beatles fans were and shows how their collective voice gave them power. Exploring themes of gender and race in this turbulent and tumultuous era of American history, it highlights the social issues and debates provoked by this subculture which foreshadowed the arrival of an increasingly polarized society.
Contents
Introduction
1. Early Stirrings: The Origins of American Beatlemania
2. Hysterical Girls and Long-Haired Boys: Beatlemania through a Gendered Lens
3. Blurring the Colour Line: Beatlemania, Race and the African American Experience
4. Beatlemania's Discontents: Beatlephobia and Culture Wars in the Mid-sixties
5. The Beatles for Sale: Marketing, Merchandizing and Beatlemania
6. Coming Apart: Later Beatlemania in a Time of Torment
7. The Legacies of Beatlemania
Conclusion
