Full Description
Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.
Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
Contents
Contents
Introduction
Chapter 1: The basics of research
Why research?
Getting started
Primary, secondary and tertiary
Key terminology
Studio interview - Emily Hale
Activity - Approaching research
Chapter 2: Understanding context
Audience and social contexts
Design contexts
Theoretical underpinning
Studio interview - Andrew Hussey
Activity - Convention
Chapter 3: Planning your work
The brief
Audience
Sources and credibility
Recording and documenting
Studio interview - Brian Rea
Activity - Audience
Chapter 4: Conducting research
Audience research
Market research
Field-based research
Process-based research
Studio interview - Jane Trustram
Activity - Product and customer
Chapter 5: Using your findings
Understanding your findings
Responding to your findings
Studio interview - Underware
Activity - Classification
Chapter 6: Presenting your findings
Presenting research
Completing the job
Studio interview - Tanner Christensen
Activity - Presenting statistics
Conclusion
Contacts
Bibliography
Index
Acknowledgements
Working with ethics
