Full Description
Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need?
With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs.
Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.
Contents
· Introduction
· Chapter 1: What is a Poster?
o Theoretical description
o Historic timeline
· Chapter 2: Conceptualizing
o Research
o Brainstorming
o Know your message
o Know your audience
· Chapter 3: Grabbing Attention
o Disruption
o Engaging the audience
o Scale, color & contrast
· Chapter 4: Execution
o Image-making
o Hierarchy
o Type as image
o Composition
o Aesthetic
o Making mistakes
· Chapter 5: Poster that Tell Stories
o Creating your story
o Structuring your story
o Telling your story with type
o Telling your story with color
o Telling your story with multiple narratives
o Telling your story with a single image narrative
· Chapter 6: Poster Types
o Posters that entertain
o Posters that persuade
o Posters that promote
o Posters that seduce
o Posters that sell
· Chapter 7: The Transformation of the Poster
o Animated posters
o Interactive posters for the screen
o New materials and techniques
o The future of the poster
· Bibliography
· Index
· Glossary
