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Full Description
Integrating the history of Paris with the history of consumption, the press, publicity, advertising and spectacle, this book traces the evolution of the urban core districts of consumption and explores elements of consumer culture such as the print media, publishing, retail techniques, tourism, city marketing, fashion, illustrated posters and Montmartre culture in the nineteenth century. Hahn emphasizes the tension between art and industry and between culture and commerce, a dynamic that significantly marked urban commercial modernity that spread new imaginary about consumption. She argues that Parisian consumer culture arose earlier than generally thought, and explores the intense commercialization Paris underwent.
Contents
Introduction PART I: 1815-1848 Consumption as Urban Pleasure: the Rise of Modern Consumer Culture Paris, the Capital of Amusement, Fashion and Modernity Fashion Discourses in Fashion Magazines and Delphine de Girardin's Lettres Parisiennes Charlatanism or Modern Merchandising?: the Mentalités of Publicity and the Commercialization of Culture Puff Marries Advertising: Mechanization and Absurd Consumerism in Jean-Jacques Grandville's Un Autre Monde PART II: 1848-1914 Introduction Boulevard Culture, Consumption and Spectacle Furnishing the Street: Urban Rationalization and Its Limits Consumer Technologies and Celebrity Culture The Modernity of Poster Art Le Courrier Français , Géraudel's Coughdrops and Advertising as Art Conclusion
