Personal Brands : Manage Your Life with Talent and Turn it into a Unique Experience

Álvarez del Blanco, Roberto

Palgrave Macmillan（2010/10発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 226 p.
• 言語 ENG
• 商品コード 9781349322268
• DDC分類 650.1

Full Description

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

Contents

Foreword - Professor David A. Aaker, University of California, Berkeley Introduction Acknowledgements Brand Yourself, or be Branded - Imagining Life, Identity and Relationships Finding the Best Fit and the Best Relationships - Anthropology and Needs First Steps - Talent, Mission and Courage If it Works for Me... - Narcissism, Authenticity and Values It's the Difference, Stupid - Relevance, Energy and Differentiation Dress for Success, Get on the Stage and Perform... - Reputation, Image and Positioning Give Yourself that Personal Touch - Creativity, Aesthetics and Optimism Give me a Lever Long Enough and I Shall Move the World - Leadership, Influence and Power Reach for the Stars... - Architecture and Good Governance for Your Personal Brand Design and Live Your Personal Brand with Passion - Setting an Agenda for Your Action Plan