Entrepreneurship : Ideas in Action （6TH）

Greene, Cynthia L.

South-Western Pub（2016/01発売）

• 製本 Hardcover:ハードカバー版／ページ数 434 p.
• 言語 ENG
• 商品コード 9781305653061
• DDC分類 338

Full Description

Students today realize that becoming a business owner is a career option. needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.

Contents

1. Should You Become an Entrepreneur?2. Entrepreneurs in a Market Economy.3. Develop a Business Plan.4. Identify and Meet a Market Need.5. Market Your Business.6. Distribution, Promotion, and Selling.7. Select a Type of Ownership.8. Locate and Set Up Your Business.9. Plan and Track Your Finances.10. Operations Management.11. Human Resource Management.12. Risk Management.13. Management for the Future.Glossary.Index.