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Full Description
Learn Introduction to Business YOUR way with BUSN! BUSN's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, BUSN Online allows easy exploration of BUSN anywhere, anytime - including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Contents
Part I1. Business Now: Change is the Only Constant2. Economics: The Framework of Business3. The World Marketplace: Business Without Borders4. Business Ethics & Social Responsibility: Doing Well by Doing Good5. Business Communication: Creating & Delivering Messages That MatterPart II: CREATING A BUSINESS.6. Business Formation: Choosing the Form that Fits7. Small Business & Entrepreneurship: Economic Rocket FuelPart III: FINANCING A BUSINESS8. Accounting: Decision Making By the Numbers9. Finance: Acquiring & Using Funds to Maximize Value10. Securities Markets: Trading Financial ResourcesPart IV: MARKETING A BUSINESS11. Marketing: Building Profitable Customer Connections12. Product and Promotion: Creating and Communicating Value13. Distribution and Pricing: Right Product, Right Person, Right Place, Right PricePart V: MANAGING A BUSINESS.14. Management, Motivation, and Leadership: Bringing Business to Life15. HRM: Building a Top Quality Workforce16. Managing Information & Technology: Finding New Ways to Learn and Link17. OM: Putting it All TogetherAppendix: Personal FinanceOnline Appendix 1: Labor Unions and Collective BargainingOnline Appendix 2: Business Law
