消費者行動（テキスト・第７版） CB （7 PAP/PSC）

消費者行動（テキスト・第７版）<br>CB （7 PAP/PSC）

消費者行動（テキスト・第７版）
CB （7 PAP/PSC）

Babin, Barry J./ Harris, Eric G.

South-Western Pub（2015/01発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 390 p.
言語 ENG
商品コード 9781305403222
DDC分類 658

Full Description

Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.

1. What is CB and Why Should I Care?2. Value and Consumer Behavior Value.3. Consumer Learning Starts Here: Perception.4. Comprehension, Memory and Cognitive Learning.5. Motivation and Emotion: Driving Consumer Behavior.6. Personality, Lifestyles and the Self-Concept.7. Attitudes and Attitude Change.8. Group and Interpersonal Influence.9. Consumer Culture.10. Microcultures.11. Consumer in Situations.12. Decision Making I: Need Recognition and Search.13. Decision Making II: Alternative Evaluation and Choice.14. Consumption to Satisfaction.15. Consumer Relationships.16. Consumer and Marketing Misbehavior.