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Full Description
Your portfolio deserves better than guesswork. Too often, investors are swayed by market myths, flashy headlines, or gut feelings that quietly erode long-term gains. What if you could cut through the noise with a clear and trusted playbook that removes hype, reveals hidden traps, and equips you with practical tools to make smarter, more confident, and steadier investment choices? Imagine seeing the market with fresh eyes, guided by proven insights instead of assumptions.
Lex columnist secrets: Apply proven valuation tricks without complex math.
Cognitive bias checklists: Spot mental traps that sabotage buying and selling decisions.
Market spin decoder: Distinguish reality from hype in company announcements.
Risk-aligned strategy: Build a diversified plan matching goals, timeline, and comfort.
Online calculators: Test scenarios instantly and track performance with clear metrics.
Jonathan Guthrie, former head of Lex at the Financial Times, delivers this accessible 256-page paperback and eBook.
The Truth About Investing: Debunking Myths for Better Returns dismantles ten common myths then rebuilds solid principles you can trust. Each chapter mixes sharp FT analysis, vivid anecdotes, and step-by-step valuation guides. Guthrie's experience at one of the world's most respected financial columns brings unmatched authority, making complex ideas digestible for everyday investors.
You will see your portfolio with new clarity, free from industry smoke and mirrors. Confident choices replace hunches, leading to steadier returns and lower sleepless nights.
Ideal for DIY investors and pension savers ready to take control of their future.
Contents
Introduction
10 common cognitive errors to avoid
How the financial industry exploits investor ignorance
Distinguishing reality from spin in company announcements
How to value stocks
How to value bonds
How to value whole businesses
Why you should avoid crypto
What AI means for private investors
Understanding private equity
How to measure returns
Recognizing your own strengths - and limitations - as an investor
