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Full Description
Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.
Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.
Key features include:
updated content with the latest information on AI and a focus on digital business
up-to-date information to support your learning around digital transformation
New diagrams and business models to develop your understanding of business concepts and customer user journeys
reader-frienly and accessible writing style
With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.
Contents
Preface About the authors Acknowledgements Part 1 Introduction
Introduction to digital business
Opportunity analysis for digital business and e-commerce
Managing digital business infrastructure
Key issues in the digital environment
Part 2 Strategy and applications
Digital business strategy
Supply chain and demand
Digital marketing
Customer relationship management
Part 3 Implementation
Customer experience and service design
Managing digital business transformation and growth hacking
Glossary Index
