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Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.
"A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates."Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University
"The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations."Izzy Crawford, Academic Strategic Lead, Robert Gordon University
Pearson, the world's learning company.
Contents
About the authors
Foreword
Preface
Publisher's acknowledgements
Part 1 The context of public relations
Public relations origins: definitions and history
Public relations and the media
Digital and social media
Public relations and democracy
Community and society: corporate social responsibility (CSR)
Intercultural and multicultural context of public relations
Role of the public relations practitioner
Part 2 Public relations theories and concepts
Public relations theories: an overview
Strategic public relations planning and management
Public relations programme research and evaluation
Corporate image, reputation and identity
Public relations, propaganda and the psychology of persuasion
Public relations' professionalism and ethics
Part 3 Public relations specialisms
Media relations
Internal communication
Managing community involvement programmes
Issues management
Crisis public relations management
Public relations and the consumer
Business-to-business public relations
Public affairs
Public relations in the world of finance
Integrated marketing communications
Sponsorship
Part 4 Sectoral considerations
Non-government organisations and pressure groups
Corporate communication
Celebrity public relations
Strategic communication and social marketing in healthcare organisations
What next? Future issues for public relations
Glossary
Index
