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Full Description
For courses in Introduction to Information Systems. A case-based approach to IS in business today. Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.
The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.
Contents
Part 1. Organizations, Management and the Networked Enterprise
Information Systems in Global Business Today
Global E-Business and Collaboration
Information Systems, Organizations and Strategy
Ethical and Social Issues in Information Systems
Part 2. Information Technology Infrastructure
IT Infrastructure and Emerging Technologies
Foundations of Business Intelligence: Databases and Information Management
Telecommunications, the Internet and Wireless Technology
Securing Information Systems
Part 3. Key System Applications for the Digital Age
Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
E-commerce: Digital Markets, Digital Goods
Artificial Intelligence
Enhancing Decision Making with Data Analytics and Business Intelligence
Part 4. Building and Managing Systems
Building Information Systems
Making the Business Case for Information Systems and Managing Projects
Managing Global Information Systems
