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Full Description
Develop the essential skills and knowledge you need to complete your research project effectively.
Doing Research in Business and Management, 3e, is a concise and accessible guide designed to support you through your research project or dissertation. Explore eight easy-to-follow chapters covering key areas such as choosing your research topic, critical literature review, research design and collecting and using data. Every chapter provides supporting learning features to help you build and check your understanding and reflect on what you have achieved.
This new edition is fully revised and updated throughout to address contemporary issues and challenges in research methods, including changing online technologies and the use of Gen-AI in research. New 'research in practice' examples consider illustrations from both ChatGPT and Copilot, which are mindful of the developing AI environment and variations in universities' policies on their use.
Additionally, the third edition now provides real-world case studies at the end of every chapter. Written by contributors, these connect chapter topics to short up-to-date scenarios illustrating various aspects and perspectives of doing research.
As a result, this the essential text to help you grow confidence in your research skills and complete your project with success.
Contents
1 Choosing the research topic
2 Reviewing the literature critically
3 Managing the research process
4 Choosing the research design
5 Doing secondary research
6 Collecting primary data
7 Analysing data
8 Writing and presenting your research
Appendix 1: How to reference
Appendix 2: Guidelines for non-discriminatory language
