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Full Description
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.
The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
Contents
PART 1: Decision to Become an Entrepreneur
Introduction to Entrepreneurship
PART 2: Developing Successful Business Ideas
Recognizing Opportunities and Generating Ideas
Feasibility Analysis
Developing an Effective Business Model
Industry and Competitor Analysis
Writing a Business Plan
PART 3: Moving from an Idea to an Entrepreneurial Firm
Preparing the Proper Ethical and Legal Foundation
Assessing a New Venture's Financial Strength and Viability
Building a New-Venture Team
Getting Financing or Funding
PART 4: Managing and Growing an Entrepreneurial Firm
Unique Marketing Issues
The Importance of Intellectual Property
Preparing for and Evaluating the Challenges of Growth
Strategies for Firm Growth
Franchising
Glossary
Name Index
Company Index
Subject Index
