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Full Description
Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.
Amazon and Alibaba are facilitators of transactions between sellers and buyers
Apple connects app developers with app users
Google facilitates transactions between ordinary web surfers and advertisers.
Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.
Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
Contents
PART ONE - Platform business innovation
1. The logic of platforms
2. Fundamental types of platforms
3. The Platform Navigator in a nutshell
PART TWO - The 88 patterns of the Platform Business Navigator
4. Ideate: Patterns to identify a platform opportunity
5. Design: Patterns to create and deliver value as a platform
6. Monetize: Patterns to capture value as a platform
7. Scale: Patterns to scale a platform
8. Manage: Patterns to manage a platform
PART THREE - Finished reading? Let's get into action
9. A canvas to bring everything together
10. Working with the pattern cards
11. Further reading
