International Business: The New Realities, Global Edition + MyLab Management with Pearson eText (Package) （6TH）

Cavusgil, S./ Knight, Gary/ Riesenberger, John

Pearson Education Limited（2025/04発売）

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言語 ENG
商品コード 9781292462592

Full Description

International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.

As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion in the workplace.

PART 1: FOUNDATION CONCEPTS

Introduction: What Is International Business?
Globalization of Markets and the Internationalization of the Firm

PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS

The Cultural Environment of International Business
Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
Theories of International Trade and Investment
Political and Legal Systems in National Environments
Government Intervention and Regional Economic Integration
Understanding Emerging Markets
The International Monetary and Financial Environment
Financial Management and Accounting in the Global Firm

PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT

Strategy and Organization in the International Firm
Global Market Opportunity Assessment

PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS

Exporting and Global Sourcing
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising, and Other Contractual Strategies

PART 5: FUNCTIONAL AREA EXCELLENCE

Marketing in the Global Firm
Human Resource Management in the Global Firm