Full Description
This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.
Contents
1. Why develop your Brand?
2. How do Brands Work?
Section 1 - Creating your Personal Brand
3. Your Personal Brand
4. Discovering your personal Brand
5. Your Purpose
6. Understanding your mission
7. Your Values
8. Your Talents
9. Using Archetypes to develop your Brand
Section 2 - Presenting your Brand
10. Explaining what you do
11. Storytelling
12. Presence
13. Building your Brand Offline
14. Building your Brand Online
15. Aligning your CV and Covering Letter with your brand
16. Staying Focused
