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Full Description
International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.
The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
Contents
PART 1: GLOBAL BUSINESS ENVIRONMENT
Globalization Today
Ethics, Social Responsibility, and Sustainability
PART 2: NATIONAL BUSINESS ENVIRONMENTS
Cross-Cultural Business
Political, Economic, and Legal Systems
Economic Development of Nations
PART 3: INTERNATIONAL TRADE AND INVESTMENT
International Trade Theory
Governments and Trade
Foreign Direct Investment
Regional Economic Integration
PART 4: INTERNATIONAL FINANCIAL SYSTEM
International Financial Markets
International Monetary System
PART 5: INTERNATIONAL BUSINESS MANAGEMENT
International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees
