- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy.
The 9th Edition, Global Edition, has been substantially updated with new or revised real-world examples, applications and problems. This gives you a practical perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
Contents
Introduction
Supply and Demand
Applying the Supply-and-Demand Model
Consumer Choice
Applying Consumer Theory
Firms and Production
Costs
Competitive Firms and Markets
Applying the Competitive Model
General Equilibrium and Economic Welfare
Monopoly
Pricing and Advertising
Oligopoly and Monopolistic Competition
Game Theory
Factor Markets
Interest Rates, Investments, and Capital Markets
Uncertainty
Externalities, Open-Access, and Public Goods
Asymmetric Information
Contracts and Moral Hazards
Answers to Selected Questions and Problems
