- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Microeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues.
The 14th Edition emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. Hallmark features in the chapter openings and endings encourage you to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to, and deeper understanding of, today's events.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
Contents
PART 1: INTRODUCTION
What is Economics?
The Economic Problem
PART 2: HOW MARKETS WORK
Demand and Supply
Elasticity
Efficiency And Equity
Government Actions in Markets
Global Markets in Action
PART 3: HOUSEHOLDS' CHOICES
Utility and Demand
Possibilities, Preferences, and Choices
PART 4: FIRMS AND MARKETS
Organizing Production
Output and Costs
Perfect Competition
Monopoly
Monopolistic Competition
Oligopoly
PART 5: MARKET FAILURE AND GOVERNMENT
Public Choices, Public Goods, and Healthcare
Externalities
PART 6: FACTOR MARKETS, INEQUALITY, AND UNCERTAINTY
Markets for Factors of Production
Economic Inequality
Uncertainty and Information
PART 7: MONITORING MACROECONOMIC PERFORMANCE
Monitoring the Value of Production: GDP
Monitoring Jobs and Inflation
PART 8: MACROECONOMIC TRENDS
Economic Growth
Finance, Saving, and Investment
Money, the Price Level, and Inflation
The Exchange Rate and the Balance of Payments
PART 9: MACROECONOMIC FLUCTUATIONS
Aggregate Supply and Aggregate Demand
Expenditure Multipliers
The Business Cycle, Inflation, and Deflation
PART 10: MACROECONOMIC POLICY
Fiscal Policy
Monetary Policy