Business & Economics plus Pearson MyLab Intro to Business with Pearson eText, Global Edition （13TH）

Ebert, Ronald/ Griffin, Ricky

Pearson Education Limited（2024/10発売）

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言語 ENG
商品コード 9781292426945
DDC分類 650

Full Description

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For introductory business courses.

A focus on the practical skills and important developments in business
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses — and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they're learning about, and making this text the most current and relevant one available on the market.

PART 1: THE CONTEMPORARY BUSINESS WORLD

The US Business Environment
Understanding Business Ethics and Social Responsibility
Entrepreneurship, New Ventures, and Business Ownership
Understanding the Global Context of Business

PART 2: MANAGING THE BUSINESS

Managing the Business
Organizing the Business
Operations Management and Quality

PART 3: PEOPLE IN ORGANIZATIONS

Employee Behavior and Motivation
Leadership and Decision Making
Human Resource Management and Labor Relations

PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE

Marketing Processes and Consumer Behavior
Developing and Pricing Products
Distributing and Promoting Products

PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

Information Technology (IT) for Business
The Role of Accountants and Accounting Information

PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

Understanding Money and the Role of Banking
Managing Business Finances

APPENDICES

I. Risk Management
II. The Legal Context of Business
III. Managing Your Personal Finances
IV. Unions and Labor Management