The Business Environment: A Global Perspective （9TH）

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The Business Environment: A Global Perspective （9TH）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 536 p.
  • 言語 ENG
  • 商品コード 9781292417844
  • DDC分類 658

Full Description

A deep dive into the internal and external environments in which a business operates today.

The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioeconomic, political and legal structures.

The new edition offers a clear explanation of economics such as why the prices of the things you buy might go up or down, or why employment might be harder or easier to find at any given time. New chapters on the global Covid-19 pandemic and de-globalising factors, including Brexit, give an all-round perspective on how factors influence one another, and convey the complexity of the business environment. The wealth of contemporary case studies from local and international organisations, helps you put theory into practice.

Contents

Contributors Preface Acknowledgements Guided tour Part 1 Introduction

Business organisations: the external environment
Business organisations: the internal environment
The global context of business

International business in action: The global car industry and the changing business environment Part 2 Contexts

The political environment
The macroeconomic environment
The demographic, social and cultural context of business
The resource context: people, technology and natural resources
The legal environment
The ethical and ecological environment

International business in action: Migration Part 3 Firms

Legal structures
Size structure of firms
Industrial structure
Government and business

International business in action: A lot of bottle Part 4 Markets

The market system
Market structure
International markets and trade
Governments and markets

International business in action: Working with the grain of the market Part 5 Conclusion

Strategy and the changing environment

Glossary Index