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Full Description
Understand basics and develop expertise to think and behave like a manager
Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
New to this edition:
The 12th Edition of Exploring Strategy has been comprehensively updated to help you:
· Understand clearly the key concepts and tools of strategic management
· Explore hot topics, including business models, corporate governance, innovation and entrepreneurship
· Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.
Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.
Duncan Angwin is Dean of Nottingham University Business School.
Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.
Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.
Pearson, the world's learning company.
Contents
Chapter 1: Introducing Strategy
Chapter 2: Macro Environmental Analysis
Chapter 3: Industry and Sector Analysis
Chapter 4: Resources and Capabilities Analysis
Chapter 5: Stakeholders and Governance
Chapter 6: History and Culture
Chapter 7: Business Strategy and models
Chapter 8: Corporate Strategy
Chapter 9: International Strategy
Chapter 10: Entrepreneurship and Innovation
Chapter 11: Mergers, Acquisitions and Alliances
Chapter 12: Evaluating Strategies
Chapter 13: Strategy Development Processes
Chapter 14: Organising and Strategy
Chapter 15: Leadership and Strategic Change
Chapter 16: The Practice of Strategy
