- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Explore and understand the principles of international businesses from theory to practice. International Business, 8th Edition by Collinson, Narula and Rugman presents you with the data to map trends and make predictions around the international business landscape, offering real insight into the complex, global environment.
Ideal for undergraduate and postgraduate students taking modules in international business, international strategy and global business practice, this textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject.
From a team of authors who keep pace with the ongoing developments in theory and practice, this edition focuses on the impact of decisions on the performance of multinational firms and the societies and economies they are part of.
New to this edition:
Over 90 new and updated case studies, coming from a diverse range of global businesses and industries, including IKEA, Alibaba, the global beer market, MPesa mobile banking, and Canadian car manufacturer Magna.
New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation, and climate change partnerships between businesses and government agencies.
A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation.
The major implications of ongoing changes in the politics of global trade - include Brexit and the US-China trade war.
With a wealth of features and resources, this text provides the tools to help you become a successful decision-maker in businesses and governments and lead organisations in your future career.
Contents
List of Figures and Tables
Preface
About the Authors
Guide to the Case Studies
Publisher's Acknowledgements
Frameworks for this Book: Our Approach to the Study of International Business
Part 1: THE WORLD OF INTERNATIONAL BUSINESS
Chapter 1 An Introduction to International Business
Chapter 2 General Frameworks in International Business
Chapter 3 Multinational Enterprises, Innovation and Competitiveness
Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Chapter 4 International Politics
Chapter 5 International Culture
Chapter 6 International Trade
Chapter 7 International Financial Markets and Institutions
Part 3: INTERNATIONAL BUSINESS STRATEGIES
Chapter 8 Multinational Strategy
Chapter 9 Organising Strategy
Chapter 10 Corporate Strategy and National Competitiveness
Part 4: FUNCTIONAL AREA STRATEGIES
Chapter 11 Production Strategy
Chapter 12 Marketing Strategy
Chapter 13 Human Resource Management Strategy
Chapter 14 Political Risk and Negotiation Strategy
Chapter 15 International Financial Management
Part 5: REGIONAL STRATEGIES
Chapter 16 European Union
Chapter 17 Japan
Chapter 18 North America
Chapter 19 Emerging Economies
Chapter 20 China
Glossary
Index
