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Develop the necessary skills and knowledge for successful business management Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today.
Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.
Pair this text with MyLab® Entrepreneurship.
MyLab is the teaching and learning platform that empowers you to reach every student.
If you would like to purchase the physical text and MyLab® Entrepreneurship, search for:
9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition plus MyLab Entrepreneurship with Pearson eText.
Package consists of:
9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition
9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab® Entrepreneurship
9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition Pearson eText
MyLab®Entrepreneurship is not included. If MyLab is a mandatory component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked to include content relevant to students outside the United States.
Contents
Brief Contents SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP
The Foundations of Entrepreneurship
Ethics and Social Responsibility: Doing the Right Thing
Creativity and Innovation: Keys to Entrepreneurial Success
SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS
Conducting a Feasibility Analysis and Designing a Business Model
Crafting a Business Plan and Building a Solid Strategic Plan
Forms of Business Ownership
Buying an Existing Business
Franchising and the Entrepreneur
SECTION III: LAUNCHING THE BUSINESS
Building a Powerful Bootstrap Marketing Plan
E-Commerce and the Entrepreneur
Pricing and Credit Strategies
Creating a Successful Financial Plan
Managing Cash Flow
Choosing the Right Location and Layout
SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
Sources of Financing: Equity and Debt
Global Aspects of Entrepreneurship
Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan Cases
