Microeconomics, Global Edition + MyLab Economics with Pearson eText (Package) （9TH）

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Microeconomics, Global Edition + MyLab Economics with Pearson eText (Package) （9TH）

Pindyck, Robert/ Rubinfeld, Daniel

ウェブストア価格 ¥24,896（本体¥22,633）
Pearson Education Limited（2017/09発売）
外貨定価 UK£ 87.49
ポイント 226pt

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言語 ENG
商品コード 9781292213408
DDC分類 338.5

Full Description

For Intermediate Microeconomics courses. This package includes MyLab Economics. Microeconomics and its role in decision making and public policy Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what's going on in the world of business. It also shows students how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy. The 9th Edition further illustrates microeconomics' relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging. With Microeconomics, readers will be able to fully appreciate how a modern economy functions. This package includes MyLabTM Economics, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab Economics should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information.

Part 1: INTRODUCTION: MARKETS AND PRICES

1. Preliminaries
2. The Basics of Supply and Demand

Part 2: PRODUCERS, CONSUMRS, AND COMPETITIVE MARKETS

3. Consumer Behavior
4. Individual and Market Demand
5. Uncertainty and Consumer Behavior
6. Production
7. The Cost of Production
8. Profit Maximization and Competitive Supply
9. The Analysis of Competitive Markets

Part 3: MARKET STRUCTURE AND COMPETITIVE STRATEGY

10. Market Power: Monopoly and Monopsony
11. Pricing with Market Power
12. Monopolistic Competition and Oligopoly
13. Game Theory and Competitive Strategy
14. Markets for Factor Inputs
15. Investment, Time, and Capital Markets

Part 4: INFORMATION, MARKET FAILURE, AND THE ROLE OF GOVERNMENT

16. General Equilibrium and Economic Efficiency
17. Markets with Asymmetric Information
18. Externalities and Public Goods
19. Behavioral Economics