Exploring Strategy: Text Only （11TH）

Johnson, Gerry/ Whittington, Richard/ Regner, Patrick

Pearson Education Limited（2017/01発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 588 p.
商品コード 9781292145174
DDC分類 658.4012

Full Description

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.

Chapter 1Chapter 2: Macro Environmental AnalysisChapter 3: Industry and Sector AnalysisChapter 4: Resources and CapabilitiesChapter 5: Stakeholders and GovernanceChapter 6: History and CultureChapter 7: Business Strategy and modelsChapter 8: Corporate Strategy and DiversificationChapter 9: International StrategyChapter 10: Entrepreneurship and InnovationChapter 11: Mergers, Acquisitions and AlliancesChapter 12: Strategy in ActionChapter 13: Strategy Development ProcessesChapter 14: Organizing and StrategyChapter 15: Leadership and Strategic ChangeChapter 16: The Practice of Strategy