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Full Description
Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.
This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.
Key features
Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis
Practical guidance on conducting research and writing reports, showing the 'how' as well as the 'what'
Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project
International case studies and extensive examples from the leisure and tourism literature
Questions, exercises and further reading for each chapter
Extensive web-based support materials
New to this edition
The fifth edition has been fully updated throughout and includes additional material on:
Management and policy-related research methods
EndNote bibliographic referencing software
Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters
For the analysis of quantitative data, SPSS is updated to version 23
For qualitative data analysis, the guide to NVivo software is updated to version 11.
Contents
I Preparation
1 Introduction to research: what, why and who?
2 Approaches to leisure and tourism research
3 Starting out - research plans and proposals
4 Research ethics
5 The range of research methods
6 Reviewing the literature
II Data collection
7 Secondary data sources
8 Observation
9 Qualitative methods: introduction and data collection
10 Questionnaire surveys: typology, design and coding
11 Experimental research
12 Case study method
13 Sampling: quantitative and qualitative
III Data analysis
14 Analysing secondary data
15 Analysing qualitative data
16 Analysing quantitative data
17 Statistical analysis
IV Communicating results
18 Preparing a research report
