Financial Times Essential Guide to Writing a Business Plan, the : How to win backing to start up or grow your business (The Ft Guides) （2ND）

Evans, Vaughan

FT Publishing International（2015/10発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 296 p.
• 言語 ENG
• 商品コード 9781292085142
• DDC分類 658.4012

Full Description

In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you:



The essential knowledge you need to write a winning business plan - quickly and without fuss
Guidance on how to focus throughout on the plan's purpose - to win backing
Samples of what a good plan looks like, so you can benchmark your own as you write it
Checklists, tips, examples and milestones to ensure you're on target
Prompts to reflect on, evaluate and learn from your experience

With advice that's instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

Contents

Part 1: Preparing your plan
Chapter 1 - Essential preparation
Part 2: Writing your plan
Chapter 2 - The business
Chapter 3 - Market demand
Chapter 4 - Competition
Chapter 5 - Strategy
Chapter 6 - Resources
Chapter 7 - Financials and forecasts
Chapter 8  - Risk, opportunity and sensitivity
Chapter 9 - Conclusion
Part 3: Using your plan
Chapter 10 - Pitching your plan
Chapter 11 - Setting targets
Chapter 12 - Performing to plan
Epilogue: Beware these characters!
Appendices
Appendix A: Deriving competitive position
Appendix B: Structured interviewing of customers
Appendix C: An example business plan
Appendix D: Further reading
Index