Strategic Management and Business Policy with Mymanagementlab -- Mixed media product （14th revis）

Wheelen, Thomas L./ Hunger, J. David/ Hoffman, Alan N./ Bamford, Charl

Pearson Education Limited（2014/11発売）

• 商品コード 9781292061153

Full Description

This package contains Wheelen, Strategic Management and Business PolicyGlobalization, Innovation and Sustainability: Global Editon 14e and access to MyManagementLab.Important information for students:You need both an access code and a course ID to access MyManagementLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. A class-tested approach to Strategy for Strategic Management and Business Policy coursesWheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text. This package includes MyManagementLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyManagementLab.com.

Contents

PART 1 Introduction to Strategic Management and Business PolicyCHAPTER 1 Basic Concepts of Strategic Management CHAPTER 2 Corporate Governance 42CHAPTER 3 Social Responsibility and Ethics in Strategic Management 70PART 2 Scanning the Environment 93CHAPTER 4 Environmental Scanning and Industry Analysis 94CHAPTER 5 Internal Scanning: Organizational Analysis 136PART 3 Strategy Formulation 173CHAPTER 6 Strategy Formulation: Situation Analysis and Business Strategy 174CHAPTER 7 Strategy Formulation: Corporate Strategy 204CHAPTER 8 Strategy Formulation: Functional Strategy and Strategic Choice 236PART 4 Strategy Implementation and Control 269CHAPTER 9 Strategy Implementation: Organizing for Action 270CHAPTER 10 Strategy Implementation: Staffing and Directing 300CHAPTER 11 Evaluation and Control 328PART 5 Introduction to Case Analysis 363CHAPTER 12 Suggestions for Case Analysis 364PART 6 Cases in Strategic Management 1-1