多変量データ解析（第７版・テキスト） Multivariate Data Analysis: Pearson New International Edition （7TH）

Hair, Joseph/ Black, William/ Babin, Barry

Pearson Education Limited（2013/07発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 740 p.
• 言語 ENG
• 商品コード 9781292021904
• DDC分類 519.535

Full Description

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Contents

I    Introduction
    1    Introduction

II     Preparing For a MV Analysis
    2    Examining Your Data
    3    Factor Analysis

III    Dependence Techniques
    4    Multiple Regression Analysis
    5    Multiple Discriminate Analysis and Logistic Regression
    6    Multivariate Analysis of Variance

IV    Interdependence Techniques
 7  Cluster Analysis
 8  Multidimensional Scaling and Correspondence Analysis

V    Moving Beyond the Basic Techniques
 9  Structural Equation Modeling: Overview
    10  Appendix - SEM
    10a  CFA: Confirmatory Factor Analysis
    11  Appendix - CFA
    11a  SEM: Testing A Structural Model
    12  Appendix - SEM
 12a  Conjoint Analysis

APPENDIX
    A    Basic Stats