Guide to Managerial Communication : Pearson New International Edition （10TH）

Munter, Mary/ Hamilton, Lynn

Pearson Education Limited（2013/08発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 192 p.
言語 ENG
商品コード 9781292021751
DDC分類 658.45

Full Description

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

PART I. COMMUNICATION STRATEGY

Communicator Strategy

Audience Strategy

Message Strategy

Channel Choice Strategy

Culture Strategy

Communication Strategy Checklist

Guide to the Guide to Managerial Communication

PART II. WRITING: COMPOSING EFFICIENTLY

General Composing Techniques

Special Composing Challenges

PART III. WRITING: MACRO ISSUES

Document Design for "High Skim Value"

Clear Progression and Linkage

Effective Paragraphs and Sections

PART IV. WRITING: MICRO ISSUES

Editing for Brevity

Choosing a Style

Writing Checklists

PART V. SPEAKING: VERBAL STRUCTURE

Tell/Sell Presentations

Questions and Answers

Consult/Join Meetings

Other Speaking Situations

PART VI. SPEAKING: NONVERBAL SKILLS

Nonverbal Delivery Skills

Relaxation Techniques

Listening Skills

Speaking Checklists

PART VII. SPEAKING: VISUAL AIDS

Designing the Presentation as a Whole

Designing Your Slide Master

Designing Each Individual Slide

Using Visual Aids

APPENDICES

Appendix B: Writing Correctly: Grammar

Bibliography

Index