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Full Description
Entrepreneurial Small Business (ESB) focuses on traditional "main street" businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a small business. ESB combines the art of small business survival with the science of small business success, to provide students the tools and knowledge they need to go out and start their own small businesses.
ESB features practical advice and experiential learning. Informed by nearly 180 journals in entrepreneurship, the authors make the best of modern wisdom easy to understand and easy to apply. With one of the largest collections of experiential learning techniques, ESB gives students the hands-on experience they need to start their small business with over 100 end-of-chapter experiential exercises, 59 skill modules, mini-cases, business model canvases and business plans.
Contents
PART ONE: ENTREPRENEURS AND IDEAS: THE BASIS OF SMALL BUSINESS
Chapter 1: Small Business: Varieties and Impacts
Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies
Chapter 3: Small Business Environment: Managing External Relations
Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility
PART TWO: SMALL BUSINESS PATHS AND PLANS
Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6: Small Business Entry: Paths to Entrepreneurship
Chapter 7: Small Business Strategies: Imitation with a Twist
Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly
PART THREE: MARKETING IN THE SMALL BUSINESS
Chapter 9: Small Business Marketing: Customers and Products
Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11: Small Business Pricing, Distribution, and Location
PART FOUR: ACCOUNTING, CASH, AND FINANCE IN THE SMALL BUSINESS
Chapter 12: Small Business Accounting: Projecting and Evaluating Performance
Chapter 13: Cash: Lifeblood of the Business
Chapter 14: Small Business Finance: Using Equity, Debt, and Gifts
Chapter 15: Assets: Inventory and Operations Management
Chapter 16: Small Business Protection: Risk Management and Insurance
PART FIVE: MANAGEMENT AND ORGANIZATION IN THE SMALL BUSINESS
Chapter 17: Legal Issues: Recognizing Your Small Business Needs
Chapter 18: Human Resource Management: Small Business Considerations
