Business and Professional Communication ISE （2ND）

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Business and Professional Communication ISE （2ND）

Floyd, Kory/ Cardon, Peter

ウェブストア価格 ¥16,661（本体¥15,147）
McGraw-Hill Education（2023/03発売）
外貨定価 UK£ 59.99
ポイント 151pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 400 p.
言語 ENG
商品コード 9781266224584
DDC分類 658.45

Full Description

A rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspective of others.

Kory Floyd and Peter Cardon bring substantial and concrete business-world experience to bear in the text's principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented and engaged. The result is a program that speaks student's language and helps them understand and apply communication skills in their personal and professional lives.

Unique to the market, this text includes a People First feature in every chapter that presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. A dedicated chapter focused on perspective-taking equips students to understand and pay attention to the perspectives of others. And a dedicated chapter focused on career communication encourages students to engage in networking and to consider the priorities and points of view of others as they seek employment and interact professionally.

Connect thoroughly supports the text, with activities for students to learn basic concepts in engaging formats and then take their learning further, to develop their writing, presentation, analysis, and critical-thinking skills within the context of this content's focus areas.

CHAPTER 1: Communicating for Professional Success
CHAPTER 2: Culture, Diversity, and Global Engagement
CHAPTER 3: Verbal and Nonverbal Messages
CHAPTER 4: Listening and Learning
CHAPTER 5: Perspective Taking
CHAPTER 6: Effective Team Communication
CHAPTER 7: Effective Meetings
CHAPTER 8: Career Communication
CHAPTER 9: Interviewing Successfully
CHAPTER 10: Writing across Media
CHAPTER 11: Major Goals for Presentations
CHAPTER 12: Planning and Crafting Presentations
CHAPTER 13: Finding Support for Your Presentation Goals
CHAPTER 14: Rehearsing and Delivering Successful Presentations