- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
Contents
PART 1: INTRODUCTION TO BUSINESS COMMUNICATION
Chapter 1: Establishing Credibility
PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Chapter 2: Interpersonal Communication and Emotional Intelligence
Chapter 3: Team Communication and Difficult Conversations
Chapter 4: Inclusion in a Diverse Workplace
Chapter 5: Global Communication
PART 3: PRINCIPLES FOR BUSINESS MESSAGES
Chapter 6: Creating Effective Business Messages
Chapter 7: Improving Readability with Style and Design
Chapter 8: Email and Other Traditional Tools for Business Communication
Chapter 9: Collaboration Tools and Social Media for Business Communication
PART 4: TYPE OF BUSINESS MESSAGES
Chapter 10: Routine Business Messages
Chapter 11: Persuasive Messages
Chapter 12: Bad-News Messages
PART 5: REPORTS AND PRESENTATIONS
Chapter 13: Research and Planning for Business Proposals and Reports
Chapter 14: Completing Business Proposals and Reports
Chapter 15: Planning Presentations
Chapter 16: Delivering Presentations
Chapter 17: Employment Communication
APPENDIXES
Appendix A: Punctuation, Number Usage, and Grammar
Appendix B: Formatting for Letters and Memos
BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.
Bonus Chapter: Crisis Communications and Public Relations Messages
Bonus Appendix: Creating Proposals and Business Plans
