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Full Description
For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on technology including clean tech, information technology, and the life sciences ensures wide-ranging appeal to anyone with an interest in high-potential ventures. A set of 20 fundamental principles are developed and defined throughout the book. Each chapter opens with a key question and outlines its content and objectives.
Contents
Part I - Venture Opportunity and Strategy
1. Venture Opportunity and Strategy
2. Opportunities
3. Vision and the Business Model
4. Competitive Strategy
5. Innovation Strategies
Part II - Concept Development and Venture Formation
6. Concept Development and Venture Formation
7. Risk and Return
8. Creativity and Product Development
9. Marketing and Sales
10. Types of Ventures
Part III - Intellectual Property, Organizations, and Operations
11. Intellectual Property
12. The New Enterprise Organization
13. Acquiring and Organizing Resources
14. Management of Operations
15. Acquisitions and Global Expansion
Part IV - Financing and Leading the Enterprise
16. Financing and Leading the Enterprise
17. The Financial Plan
18. Sources of Capital
19. Deal Presentations and Negotiations
20. Leading Ventures to Success
