- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
International Business
empowers students to develop their global mindset and is up-to-date, relevant, and engaging! It provides a flexible, modular format for instructors along with student-focused features that make the study of International Business interesting by connecting content to culture to make it personally relevant for every student! Co-author Dr. Grigorios Livanis leveraged his expertise in the areas of international economics, strategy, and finance, and his experience as an award-winning teacher and trainer, into a series of extensive updates of theory, data, and applications throughout. The text has three sections to maximize flexibility for instructors. Section 1 - Defines the nature and importance of international business and how they affect business. Section 2 -Focuses on the uncontrollable forces at work in all business that impact business practice. Section 3 - Discusses how managers deal with all the forces affecting international business.
Contents
Module 1: The Challenging Context of International Business Module 2: International Trade and Investment
Module 3: Sociocultural Forces
Module 4: Sustainability and Natural Resources
Module 5: Political Forces That Affect Global Trade
Module 6: Intellectual Property Rights and Other Legal Forces
Module 7: Economic and Socioeconomic Forces
Module 8: The International Monetary System and Financial
Forces
Module 9: International Competitive Strategy
Module 10: Organizational Design and Control
Module 11: Global Leadership Issues and Practices
Module 12: International Markets: Assessment and
Entry Modes
Module 13: Marketing Internationally
Module 14: Managing Human Resources in an International Context
Module 15: International Accounting and Financial
Management
Bonus Modules:
A: International Institutions from a Business Perspective
B: Export and Import Practices
C: Global Operations and Supply Chain Management
